Survey: Contractors Focus on Price, Brand, Dealer When Buying Equipment
October 18, 2024
When buying construction equipment, contractors are most likely to look at the price, who made it and the dealer that sells it, according to a recent Equipment World survey.
Two-thirds of responding contractors said they consider at least two brands when looking to purchase heavy equipment, and 70% said the same for buying compact equipment. Among those who said they don’t consider brands outside their primary one when purchasing equipment, the most popular reasons were having good experiences with that brand and having an easier time getting dealer support when only using one brand.
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